ABOUT ILASH®

Your natural beauty.Our signature science.

At the heart of ILASH® is our Proprietary Nano-Peptide Complex. It is the signature ingredient blend behind our approach to fuller-looking lashes, bolder-looking brows, and everyday hair care.

Thoughtful formulas. A simple routine. Confidence that feels like you.

Find your routine
Woman from the ILASH homepage with natural lashes and brows against a soft blue background

WHAT WE BELIEVE

A little care. A lot of confidence.

Blue serum bubbles and cosmetic texture

POWERED BY SCIENCE

ILASH, IBROW, and IHAIR products arranged together

OUR SIGNATURE COMPLEX

Woman applying lash serum as part of her beauty routine

INSPIRED BY YOU

Close-up of a woman applying serum to her upper lash line

OUR STORY

It started with lashes.It grew into a beauty ritual.

Our story began in 2009 with the original ILASH Eyelash Conditioning Serum. Our Proprietary Nano-Peptide Complex became central to an ingredient-led approach that now extends to brow and scalp care through IBROW and IHAIR.

We build on that signature complex with carefully selected conditioning ingredients and routines that fit into everyday life. Our purpose remains the same: help you care for your natural beauty and feel confident in your own skin.

THE HEART OF OUR FORMULAS

Our Proprietary Nano-Peptide Complex

Our signature complex is central to what makes ILASH, ILASH. It anchors our conditioning formulas and reflects our commitment to enhancing the appearance of natural lashes, brows, and hair.

The science behind our success.

Our Proprietary Nano-Peptide Complex sits at the center of the ILASH story. This signature peptide blend is a defining part of our lash, brow, and hair conditioning formulas.

Paired with nourishing and moisturizing ingredients, it supports our focus on natural beauty, consistent care, and the visible results our customers look for.

Individual results vary. Use each product as directed on its current label.

Conceptual illustration of a molecular structure

The supporting ingredients

01

Nano-Peptide Complex

Featured in our conditioning formulas for lashes, brows, and hair.

02

ProVitamin B5

An ingredient used to help condition and care for hair.

03

Vitamins C & E

Part of the vitamin blend featured in our collection.

04

Hyaluronic Acid

A moisturizing ingredient used in our conditioning formulas.

OUR HALL OF FAME

Recognized for the care we create.

A collection of recognition earned by our lash, brow, and hair serums.

ILASH award logos: Beauty Insider 2020, Harper’s Bazaar Malaysia 2021, and Harper’s Bazaar Singapore 2022

ILASH®

Eyelash Conditioning Serum

A little nightly care for your natural lashes.

2020 — Beauty Insider: Best Lash Serum, Editors’ Choice

2021 — Harper’s Bazaar Malaysia: Beauty Hot 100 Winner

2022 — Harper’s Bazaar Singapore: Best Lash Serum

Shop ILASH
IBROW award logos from Sisters Beauty Trends and Beauty Insider

IBROW®

Eyebrow Conditioning Serum

Thoughtful care for fuller-looking brows.

2020 — Sisters Beauty Trends: Beauty Star Awards and Experts’ Choice Star Awards

2021 — Beauty Insider: Best Eye Care, Best Eyebrow Serum

Shop IBROW
IHAIR Beauty Insider 2021 award logo

IHAIR®

Hair Densifying Serum

An everyday addition to your scalp care routine.

2021 — Beauty Insider: Best Hair Care, Best Hair Loss / Thinning

Shop IHAIR

Make a little time for you.

Discover a routine for lashes, brows, and hair that feels like your own.

Explore the collection